12-04-2021



MegaSeg Pro could easily be labeled the kitchen sink of automation software as its creators, Fidelity Media, seem to have thrown every conceivable feature into this software package. Of course, it has to be versatile since it is designed to fill the needs of not only radio and television broadcasters but mobile deejays, VJs and businesses such as restaurants and retail that need programmed music. The software’s interface, at first glance, can seem daunting and is certainly unconventional when compared to most other broadcast automation software. But once you get used to working with it, the interface becomes intuitive and easy to use.

SpotifyMegaseg

Let’s use “Ghostboy” by Robotaki as a Spotify marketing example using data publicly available via SpotonTrack. The track went Viral in a staggering 14 territories including #2 in the UK, #3 in the US and #6 Global. At its peak, it was only featured in 30 Spotify playlists with a reach of 2.4 million. MegaSeg is a DJ-ing product from Fidelity Media which takes a different approach to DJ software than its competitors. Thanks to this they’ve found a clever workaround of Apple’s Digital Rights Management (DRM) which does work, kind of.

Spotify

Settings [is] where much of the “magic” of MegaSeg Pro occurs. Clicking on this button brings up the Preferences window which allows you to set the parameters for playback, devices, events, schedules, rules and logging.

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The Events tab is where you set an action to occur at a particular time, date, day of the week or a trigger event (such as switching to a satellite or URL feed). You can insert a category of audio files, a playlist for a particular genre of music or music for certain “dayparts”, top of the hour ID’s or single audio files.

You can also instruct MegaSeg Pro to rotate files within a Category. For example, if you have a Category of PSAs, MegaSeg will pre-shuffle and sequentially play those PSAs either one at a designated time or multiple files.

The Scheduler tab is where you generate playlists based on category. In this case, MegaSeg pre-shuffles the music within a specific category and randomly plays songs from that category.

The Rules tab is where you set restrictions as to how many times an artist or song is played in an hour or limit the number of tracks a particular album is to be aired in a given time block.

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...I have really just touched on the basics of what all MegaSeg Pro 6 can do and tried to narrow the focus to just what is needed for broadcasting. But I haven’t mentioned all the file formats that MegaSeg Pro 6 is compatible with, its MIDI features, its waveform function or how it can display album art. And every function I’ve described will work equally well on audio and video files.

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Thankfully, customer support (by email) has been great. At $199 MegaSeg Pro 6 is truly a bargain—costing hundreds and even thousands less than other automation packages—and it will run on older Mac iron. I’ve been running MegaSeg Pro on a 2007 MacBook Pro without a hiccup for a couple of years. The learning curve is somewhat steep but, given its versatility, the rewards for using MegaSeg Pro 6 make the effort truly worth it.